| E-MAIL MARKETING |
Best practices in email marketing demand communications that go beyond advertising,
respect the customer, and speak in a familiar one-on-one style.
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The most important element in any kind of successful email marketing is
understanding and defining what your realistic strategy should be... |
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EMAIL CAMPAIGNS We educate our clients on the most profitable email campaign techniques.
Email marketing services are your gateway to professional, effective bulk email campaigns that excite results. You don't need to be a graphic designer to create an attractive email or newsletter. A good service has various email development features to help you every step of the way. You can import an HTML page or use one of the many email templates provided by the service. Add attachments, pictures, sound files, background images and more. Many services offer shortcut buttons allowing you to instantly insert lines, tables or even add unsubscribe/subscribe buttons to your pages.
One of the biggest advantages to using an online email marketing service are the tracking capabilities.
You'll have access to reports on bounced, forwarded, delivered/undeliverable and sent emails; as well as conversions, click-throughs and more.
The most successful campaigns are those that have embedded personalized video in the e-mail. Adding the personalized video to the e-mail more than doubled the click-through rate.
Personalized video quickly multiplied our outreach and engagement with potential clients.
For campaigns that linked to a direct-purchasing opportunity, sales were typically 20% higher than from static e-mail campaigns.
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